SEE Turtles has launched an innovative mobile application that will help address the illegal trade in hawksbill sea turtle shells. The beautiful shells of this critically endangered species, commonly referred to as “tortoiseshell,” are used to create jewelry and ornamental souvenirs in many countries.

The SEE Shell App employs machine learning to differentiate real and faux tortoiseshell products; it is the first mobile application to use artificial intelligence to combat the illegal wildlife trade. This novel technology will enable tourists, law enforcement, and wildlife officials to quickly identify products made of authentic tortoiseshell.

For questions, please contact media@seeturtles.org.

App Demonstration Video

Tortoiseshell Educational Video

Global Tortoiseshell Report

Tortoiseshell Graphics